Our Story

FuelEX was conceived by two friends who are foodies as well as being fitness enthusiasts and avid travellers. By profession, one being a marketing enthusiast and the other a human factors nerd.

We just could not find any really tasty and effective hydration product that we wanted to buy despite searching through all corners of Europe.

So one day, after lamenting this difficulty, we just decided to develop our own product.

After a lot of trial and error that saw the kitchen looking like something from Breaking Bad with all sorts of powders everywhere, FuelEX was born. Along the way, we got help from doctors, athletes and nutrition specialists to perfect the formula.

The result? A tasty, powdered hydration formula without artificial flavours, sweeteners, preservatives or colours, and without added sugar, but packed with electrolytes, vitamins, minerals and bonus amino acids.

We put a lot of thoughts and efforts into making FuelEX effective, convenient and tasty, including making it suitable for use in all kinds of environment – from outdoors in windy conditions to a wet environment around a swimming pool. Why? Because we actually use our products in these environments!

We enjoy using our products, and we hope you love them too!